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BIOGRAPHY

Purvi has ‘done’ marketing and now she ‘teaches’ marketing at the Robert A. Foisie School of Business in Worcester Polytechnic Institute, Worcester, MA. She has a diverse industry experience in the marketing/brand management function of mid-size to large corporations across consumer goods, retail, and real estate verticals. In marketing academics, she aspires to play her role as a researcher (knowledge creation) and teacher (knowledge dissemination).

Her research questions, in the context of discovery, attempt to explain and understand interesting and challenging marketing phenomena that have not received much research attention. She is also skilled at teaching and training budding managers. She believes that one of the most gratifying aspects of an academic career is the opportunity to teach and interact with students, to guide them, to develop a well-designed course and related materials, and to learn a great deal in that process.The overarching purpose of her teaching is to improve upon her students’ knowledge base by facilitating learning through creative, critical, and reflective thinking. Having worked in industry as a marketing professional and now applying those experiences in marketing academics explains her passion for marketing.

EDUCATION

  • Ph.D. 2013

    Ph.D. (Marketing)

    Texas Tech University, Lubbock, TX, USA

  • MBA 2009

    MBA (Marketing & International Business)

    Texas Tech University, Lubbock, TX, USA

  • MMS 2003

    Master of Management Studies (Marketing)

    University of Mumbai, Mumbai, India

  • B.Com. 2000

    Bachelor of Commerce (Economics)

    University of Mumbai, Mumbai, India

ACADEMIC EXPERIENCE

  • present2013

    Assistant Professor (Marketing)

    Worcester Polytechnic Institute, Worcester, MA, USA

  • 20132007

    Part-Time Instructor and Teaching Assistant

    Texas Tech University, Lubbock, TX, USA