Publication Types:

A Paler Shade of Green: Implications of Green Product Deletion on the Supply Chain

Brand/Product DeletionConference
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the 2017 Northeast Decision Sciences Institute Annual Conference
Publication year: 2017

Why Firms Delete Brands? : Findings from a Qualitative Study

Brand/Product DeletionConference
Shah, Purvi
American Marketing Association Winter Marketing Educator’s Conference
Publication year: 2014

Brand Deletion, A Daunting Call: A Conceptual Model Explicating Why Some Firms Retain Their Unprofitable Brands

Brand/Product DeletionConference
Shah, Purvi
American Marketing Association Summer Marketing Educator’s Conference
Publication year: 2011