Purvi Shah
Creating and Imparting Knowledge...
Publications - Research Interest: Brand/Product Deletion
Publication Types:
Why do Firms delete Brands? : Insights from a Qualitative Study
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Journal of Marketing Management, 33(5-6).
Publication year: 2017
Product Deletion for a Lean and Green Supply Chain
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the 2017 AMA Summer Educator's Conference
Publication year: 2017
Product Deletion and the Supply Chain: A Greening Perspective
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the International Conference of the IEEE Technology and Engineering Management Society
Publication year: 2017
Product Deletion and Supply Chain Sustainability: A Relational View
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the 2017 Decision Sciences Institute Annual Conference
Publication year: 2017
Managing Customer Reactions to Brand Deletion: An Abstract
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
2017 Academy of Marketing Science Conference
Publication year: 2017
Culling the Brand Portfolio: Brand Deletion Outcomes and Success Factors
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Management Research Review, 40(4), 370-377.
Publication year: 2017
A Paler Shade of Green: Implications of Green Product Deletion on the Supply Chain
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the 2017 Northeast Decision Sciences Institute Annual Conference
Publication year: 2017
Brand Deletion
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Journal of Brand Strategy
Publication year: 2016
Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Journal of Brand Management , 22(2), 154-172
Publication year: 2015
Why Firms Delete Brands? : Findings from a Qualitative Study
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
American Marketing Association Winter Marketing Educator’s Conference
Publication year: 2014