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Brand Deletion from the Consumer’s Perspective: Conceptualization and Scale Development

Brand/Product DeletionConference
Purvi Shah and Vance Wilson
Proceedings of the 2019 AMA Winter Educators' Conference
Publication year: 2019

Video Blogs: A Qualitative and Quantitative Inquiry of Recall and Willingness to Share

Conference
Purvi Shah, Eleanor Loiacono, Huimin Ren
Proceedings of the 2017 International Conference on Social Computing and Social Media
Publication year: 2017

Product Deletion for a Lean and Green Supply Chain

Brand/Product DeletionConference
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the 2017 AMA Summer Educator's Conference
Publication year: 2017