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A Paler Shade of Green: Implications of Green Product Deletion on the Supply Chain

Brand/Product DeletionConference
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the 2017 Northeast Decision Sciences Institute Annual Conference
Publication year: 2017

The Effect of Source, Medium, and Audience Characteristics in the Context of Vlogs

Conference
Shah, Purvi and Eleanor T. Loiacono
American Marketing Association Winter Marketing Educator’s Conference
Publication year: 2016

Role of Expiration Dates in Grocery Shopping Behavior: An Eye Tracking Perspective

ConferenceProduct Disposal
Shah, Purvi, Minal Goyal, and Daiyang Hu
22nd Americas Conference on Information Systems
Publication year: 2016

Emotions and Cognition in Experiential Learning: The Power of Business Simulations

ConferenceMarketing Education
Davis, D. F., Rinaldo, S. B., Cadotte, E. R., Derby, J. M., & Shah, P.
Academy of Marketing Science Annual Conference (AMS)
Publication year: 2015

Why Firms Delete Brands? : Findings from a Qualitative Study

Brand/Product DeletionConference
Shah, Purvi
American Marketing Association Winter Marketing Educator’s Conference
Publication year: 2014

Information Search in an Era of Connected Consumers

Conference
Shah, Purvi and Eleanor T. Loiacono
Academy of Marketing Science Annual Conference
Publication year: 2014

Image-Blogs: Consumer Adoption and Usage

Conference
Loiacono, Eleanor T. and Purvi Shah
Human Computer Interaction International Conference
Publication year: 2014

How Fresh is my Food?: Findings from a Qualitative Inquiry

ConferenceProduct Disposal
Shah, Purvi and Adrienne Hall Phillips
American Marketing Association's Marketing and Public Policy Conference
Publication year: 2014