Research Publications

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What skills are important for a Digital and Social Media Marketing Professional? A comparison of employers’, professionals’, professors’, and students’ perspectives.

Publication: Conference Proceeding/PosterResearch Interest: Marketing Education
Sizhu Chen, Purvi Shah
Proceedings of the 2017 AMA Summer Educator's Conference
Publication year: 2017

Video Blogs: A Qualitative and Quantitative Inquiry of Recall and Willingness to Share

Publication: Conference Proceeding/Poster
Purvi Shah, Eleanor Loiacono, Huimin Ren
Proceedings of the 2017 International Conference on Social Computing and Social Media
Publication year: 2017

Product Deletion for a Lean and Green Supply Chain

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the 2017 AMA Summer Educator's Conference
Publication year: 2017

Product Deletion and the Supply Chain: A Greening Perspective

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the International Conference of the IEEE Technology and Engineering Management Society
Publication year: 2017

Product Deletion and Supply Chain Sustainability: A Relational View

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the 2017 Decision Sciences Institute Annual Conference
Publication year: 2017
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