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Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data

ConferenceMarketing Education
Davis, Donna F., Joseph M. Derby, Shannon B. Rinaldo, and Purvi Shah
Academy of Marketing Science Educator’s Conference
Publication year: 2011

Brand Deletion, A Daunting Call: A Conceptual Model Explicating Why Some Firms Retain Their Unprofitable Brands

Brand/Product DeletionConference
Shah, Purvi
American Marketing Association Summer Marketing Educator’s Conference
Publication year: 2011