SERVICE PORTFOLIO

Service to others is the rent you pay for your room here on earth. ~ Muhammad Ali

I believe in giving back to the community I am a part of. I do this in various ways…

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    • 2014 – Ad-hoc Journal Reviewer – Management Research Review
    • 2015 – Ad-hoc Journal Reviewer – AIS Transactions on Human-Computer Interaction for a HCI in Health and Wellness Special Issue
    • 2015, 2016 – Ad-hoc Journal Reviewer – International Journal of Electronic Commerce.

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    • 2010 – Session Chair – AMS Educators’ Conference
    • 2010 – Reviewer – AMA Winter Marketing Educators’ Conference
    • 2011 – Reviewer –  AMA Marketing & Public Policy Conference
    • 2011 – Reviewer – AMS Educators’ Conference
    • 2012 – Reviewer – AMS Educators’ Conference
    • 2014 – Reviewer – AMA Winter Marketing Educators’ Conference
    • 2014 – Reviewer – AMS Educators’ Conference
    • 2014 – Reviewer – AMA Marketing & Public Policy Conference
    • 2014 – Reviewer – 48th Hawaiian International Conference on System Sciences
    • 2015 – Reviewer – Society of Marketing Advances Conference – SMA Dissertation Competition.
    • 2015 – Reviewer – AMA Summer Marketing Educators’ Conference
    • 2016 – Reviewer – AMA Winter Marketing Educators’ Conference
    • 2016 – Session Chair –AMA Winter Marketing Educators’ Conference

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    • 2014 – Judge – WPI Graduate Poster Competition
    • 2015 – Judge – WPI Graduate Poster Competition
    • 2016 – Judge – WPI Graduate Poster Competition
    • 2015-17 – Member – WPI Online Steering Committee
    • 2016-17 – Member – FSoB Graduate Program and Curriculum Committee

  •    Undergraduate Projects

    • 2013-14 – IQP (4 students) – Worcester Art Museum: Creation of a Green Café
    • 2014-15 – MQP (2 students) – Worcester Art Museum: Audience Engagement
    • 2015-16 – MQP (2 students) – The Venture Forum: Marketing Plan
    • 2015-16 – IQP (2 students) – Internal Marketing for the Boy Scouts of America
    • 2015-16 – IQP (2 students) – External Marketing for the Boy Scouts of America
    • 2016 – IQP (4 students) – Habitat for Humanity
    • 2016 – IQP (4 students) – Community Harvest Project
    • 2016 – IQP (4 students) – Stormwater and MS4 Permit Outreach and Education
    • 2016 – IQP (4 students) – Princeton Historical Tour
    • 2016-17 – MQP (3 students) – A Media Consumption Study for the Christian Science Monitor

    Graduate Research Projects

    • Gorhe, A. (2014). Application of TAM in User Generated Content. Popular Choice Award Winner for WPI Graduate Research Innovation Exchange.
    • Chatterjee, J. and Sequeira, S. (2015). User Generated Content: Role of Video Blogs on Product Information Search. Presented at the WPI Graduate Research Innovation Exchange.
    • Sequeira, S. and Chatterjee, J. (2015). C2C Interactions: Influence of Blogs in the Context of Product Information Search. Winner at WPI Graduate Research Innovation Exchange.
    • Liu, C. (2016). The Role of Gender and Vlogs in Product Information Search. Finalist for WPI Graduate Research Innovation Exchange.

Academic Advising at WPI

  • Spring 2014: 1 Undergraduate Student
  • Fall 2014: 1 Undergraduate + 11 Graduate Students
  • Spring 2015: 11 Graduate Students
  • Fall 2015: 33 Graduate Students
  • Spring 2016: 29 Graduate Students

Other Service to Students

  • Marketing and Ph.D. career guidance to undergraduate and graduate students.
  • Wrote recommendations for four students in 2014 and 2015.
  • Advised new graduate students by being on the panel at the FSoB new student welcome reception in 2014.
  • WPI representative at a Meet and Greet session in India for incoming graduate students of Fall 2014.
  • Participated in online information sessions with the admissions team to guide prospective students.
  • Taught case analysis to two cohorts of Swiss exchange students in 2015 and 2016.
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    • Member – Academy of Marketing Science (2010– Present)
    • Member – American Marketing Association (2011– Present)
    • Member – Association for Consumer Research (2011– Present)
    • Member – American Council on Consumers Interests (2016)
    • Member – Academy of Management (2016)