SERVICE PORTFOLIO

Service to others is the rent you pay for your room here on earth. ~ Muhammad Ali

I believe in giving back to the community I am a part of. I do this in various ways…

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    • 2014: Ad-hoc Journal Reviewer – Management Research Review
    • 2015: Ad-hoc Journal Reviewer – AIS Transactions on Human-Computer Interaction for a HCI in Health and Wellness Special Issue
    • 2015, 2016: Ad-hoc Journal Reviewer – International Journal of Electronic Commerce.
    • 2016, 2017: Ad-hoc Journal Reviewer – Journal of Business Research
    • 2017: Ad-hoc Journal Reviewer – International Journal of Pharmaceutical and Healthcare Marketing
    • 2018: Ad-hoc Journal Reviewer – AIS Transactions on Human Computer Interactions

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    • 2010: Session Chair – AMS Educators’ Conference
    • 2010: Reviewer – AMA Winter Marketing Educators’ Conference
    • 2011: Reviewer –  AMA Marketing & Public Policy Conference
    • 2011: Reviewer – AMS Educators’ Conference
    • 2012: Reviewer – AMS Educators’ Conference
    • 2014: Reviewer – AMA Winter Marketing Educators’ Conference
    • 2014: Reviewer – AMS Educators’ Conference
    • 2014: Reviewer – AMA Marketing & Public Policy Conference
    • 2014: Reviewer – 48th Hawaiian International Conference on System Sciences
    • 2015: Reviewer – Society of Marketing Advances Conference – SMA Dissertation Competition.
    • 2015: Reviewer – AMA Summer Marketing Educators’ Conference
    • 2016: Reviewer – AMA Winter Marketing Educators’ Conference
    • 2016: Session Chair –AMA Winter Marketing Educators’ Conference
    • 2017: Reviewer – AMA Winter Marketing Educators’ Conference
    • 2017: Reviewer – Academy of Marketing Science Annual Conference
    • 2017: Reviewer – Academy of Management Conference
    • 2017: Reviewer – AMA Summer Marketing Educators’ Conference

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    • 2014 – 17: Judge – WPI Graduate Poster Competition
    • 2015-17: Member – WPI Online Steering Committee
    • 2016-19: Member – FSoB Graduate Program and Curriculum Committee

  •    Undergraduate Projects

    • 2013-14: IQP (4 students) – Worcester Art Museum: Creation of a Green Café
    • 2014-15: MQP (2 students) – Worcester Art Museum: Audience Engagement
    • 2015-16: MQP (2 students) – The Venture Forum: Marketing Plan
    • 2015-16: IQP (2 students) – Internal Marketing for the Boy Scouts of America
    • 2015-16: IQP (2 students) – External Marketing for the Boy Scouts of America
    • 2016: IQP (4 students) – Habitat for Humanity
    • 2016: IQP (4 students) – Community Harvest Project
    • 2016: IQP (4 students) – Stormwater and MS4 Permit Outreach and Education
    • 2016: IQP (4 students) – Princeton Historical Tour
    • 2016-17: MQP (3 students) – A Media Consumption Study for the Christian Science Monitor

    Graduate Research Projects

    • 2014: Application of TAM in User Generated Content. Popular Choice Award Winner for WPI Graduate Research Innovation Exchange.
    • 2015: User Generated Content: Role of Video Blogs on Product Information Search. Presented at the WPI Graduate Research Innovation Exchange.
    • 2015: C2C Interactions: Influence of Blogs in the Context of Product Information Search. Winner at WPI Graduate Research Innovation Exchange.
    • 2016: The Role of Gender and Vlogs in Product Information Search. Finalist for WPI Graduate Research Innovation Exchange.
    • 2016: Role of Expiration Dates in Grocery Shopping Behavior: An Eye Tracking Investigation. Presented at the WPI Graduate Research Innovation Exchange and 22nd Americas Conference on Information Systems.
    • 2016: The Role of Vlogs in Product Information Search. Presented at the WPI Graduate Research Innovation Exchange and HCII Conference.
    • 2017: Video Blogs: A Qualitative and Quantitative Inquiry of Recall and Willingness to Share. Finalist for WPI Graduate Research Innovation Exchange and Presented at the Social Computing and Social Media Conference.
    • 2017: Social Media Marketing Skills: A 360-degree evaluation by employers, employees, professors, and students. Finalist for WPI Graduate Research Innovation Exchange and Presented at the AMA Summer Marketing Educators’ Conference.
    • 2017: Brand Deletion and Social Media. Presented at the WPI Graduate Research Innovation Exchange

Academic Advising at WPI

  • 2014-19: Advised over 100 undergraduate and graduate students
  • 2016-19: Organized an annual academic advising meet for my advisees

Other Service to Students

  • Marketing and Ph.D. career guidance to undergraduate and graduate students.
  • Wrote recommendations for students.
  • Advised new graduate students by being on the panel at the FSoB new student welcome reception.
  • WPI representative at a Meet and Greet session in India for incoming graduate students.
  • Participated in online information sessions with the admissions team to guide prospective students.
  • Taught case analysis to two cohorts of Swiss exchange students.
  • Offered marketing and business consulting to other IQP and MQP teams.
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    • Member – Academy of Marketing Science (2010– Present)
    • Member – American Marketing Association (2011– Present)
    • Member – American Council on Consumers Interests (2016)
    • Member – Academy of Management (2016)