Publications - Research Interest: Marketing Education

Publication Types:

What skills are important for a Digital and Social Media Marketing Professional? A comparison of employers’, professionals’, professors’, and students’ perspectives.

Publication: Conference Proceeding/PosterResearch Interest: Marketing Education
Sizhu Chen, Purvi Shah
Proceedings of the 2017 AMA Summer Educator's Conference
Publication year: 2017

Emotions and Cognition in Experiential Learning: The Power of Business Simulations

Publication: Conference Proceeding/PosterResearch Interest: Marketing Education
Davis, D. F., Rinaldo, S. B., Cadotte, E. R., Derby, J. M., & Shah, P.
Academy of Marketing Science Annual Conference (AMS)
Publication year: 2015

Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data

Publication: Conference Proceeding/PosterResearch Interest: Marketing Education
Davis, Donna F., Joseph M. Derby, Shannon B. Rinaldo, and Purvi Shah
Academy of Marketing Science Educator’s Conference
Publication year: 2011