Publications

Social Media Activism for Resurrecting Deleted Brands: The Role of Consumers’ Psychological Reactance

Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion

Fadi Almazyad, Purvi Shah, Eleanor T. Loiacono

https://doi.org/10.1057/s41262-022-00307-4

Brand Resurrection: The Role of Consumers' Psychological Reactance in Social Media Activism

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion

Fadi Almazyad, Purvi Shah, Eleanor T. Loiacono

2022 AMA Winter Academic Conference Proceedings

A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda

Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion

Qingyun Zhu, Roberto Antonio Martins, Purvi Shah, Joseph Sarkis

IEEE Transactions on Engineering Management, Volume 70, Issue 2, Pages 554-575

Summative and Formative Evaluation of Marketing Teaching Portfolios: A Pedagogical Competence-Based Rubric

Publication: Peer-reviewed JournalResearch Interest: Marketing Education

Purvi Shah, Debra A. Laverie, and Sreedhar Madhavaram

Marketing Education Review, Volume 30, Issue 4, 208-224

Managing Customer Reactions to Brand Deletion in B2B and B2C Contexts

Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion

Purvi Shah

Journal of Retailing and Consumer Services, Volume 57,

A Paler Shade of Green: Implications of Green Product Deletion on Supply Chains

Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion

Qingyun Zhu, Purvi Shah, and Joseph Sarkis

International Journal of Production Research, Volume 58, Issue 15, 4567-4588.

Product Deletion in the Information Technology Industry

Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion

Purvi Shah

IEEE Engineering Management Review, Volume 47, Issue 4, 55-59.

Developing and Demonstrating Effective Pedagogy in Marketing Education: Pedagogical Competence as an Organizing Framework for Teaching Portfolios

Publication: Peer-reviewed JournalResearch Interest: Marketing Education

Purvi Shah, Sreedhar Madhavaram and Debra A. Laverie

Marketing Education Review, DOI: 10.1080/10528008.2019.1657775

Brand Deletion from the Consumer’s Perspective: Conceptualization and Scale Development

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion

Purvi Shah and Vance Wilson

Proceedings of the 2019 AMA Winter Educators' Conference

Product deletion and its impact on supply chain environmental sustainability

Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion

Qingyun Zhu, Purvi Shah

Resources, Conservation & Recycling, 132, 1–2.

Purvi Shah

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Social Media Activism for Resurrecting Deleted Brands: The Role of Consumers’ Psychological Reactance

Brand Resurrection: The Role of Consumers' Psychological Reactance in Social Media Activism

A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda

Summative and Formative Evaluation of Marketing Teaching Portfolios: A Pedagogical Competence-Based Rubric

Managing Customer Reactions to Brand Deletion in B2B and B2C Contexts

A Paler Shade of Green: Implications of Green Product Deletion on Supply Chains

Product Deletion in the Information Technology Industry

Developing and Demonstrating Effective Pedagogy in Marketing Education: Pedagogical Competence as an Organizing Framework for Teaching Portfolios

Brand Deletion from the Consumer’s Perspective: Conceptualization and Scale Development

Product deletion and its impact on supply chain environmental sustainability