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Brand Deletion from the Consumer’s Perspective: Conceptualization and Scale Development

Brand/Product DeletionConference
Purvi Shah and Vance Wilson
Proceedings of the 2019 AMA Winter Educators' Conference
Publication year: 2019

Video Blogs: A Qualitative and Quantitative Inquiry of Recall and Willingness to Share

Purvi Shah, Eleanor Loiacono, Huimin Ren
Proceedings of the 2017 International Conference on Social Computing and Social Media
Publication year: 2017

Product Deletion for a Lean and Green Supply Chain

Brand/Product DeletionConference
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the 2017 AMA Summer Educator's Conference
Publication year: 2017