Content knowledge is the knowledge of the subject and its organizing structures. A range of evaluative and formative information provides evidence about my content knowledge.
Purvi Shah
Creating and Imparting Knowledge...
Content Knowledge
- Education
- Industry experience
- Research portfolio
- Student Evaluations
- Instructional materials (BUS 4030 – Achieving Strategic Effectiveness)
- Instructional materials (MKT 562 – Marketing Research)
- Presented at discipline-based conferences
- 2014 – Academy of Marketing Science Conference
- 2014 – American Marketing Association Marketing and Public Policy Conference
- 2015 – American Marketing Association Summer Educator’s Conference
- 2016 – American Marketing Association Winter Educator’s Conference
- 2017 – Academy of Marketing Science Conference
- 2019 – American Marketing Association Winter Educator’s Conference
- Attended content knowledge workshops
- Advanced School of Marketing Research Workshop by University of Georgia and American Marketing Association
- IBM Watson 101 by Big Data University
- Marketing Analytics by Coursera
- Questionnaire Design for Social Surveys by Coursera and University of Michigan
- Qualitative Research Methods by Coursera and University of Amsterdam
- MR Week by Qualtrics
- Arguing from numbers: Using publicly available datasets to teach students interpretation, analysis, and societal impact