Research Publications

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Image-Blogs: Consumer Adoption and Usage

Publication: Conference Proceeding/Poster
Loiacono, Eleanor T. and Purvi Shah
Human Computer Interaction International Conference
Publication year: 2014

How Fresh is my Food?: Findings from a Qualitative Inquiry

Publication: Conference Proceeding/PosterResearch Interest: Product Disposal
Shah, Purvi and Adrienne Hall Phillips
American Marketing Association's Marketing and Public Policy Conference
Publication year: 2014

Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data

Publication: Conference Proceeding/PosterResearch Interest: Marketing Education
Davis, Donna F., Joseph M. Derby, Shannon B. Rinaldo, and Purvi Shah
Academy of Marketing Science Educator’s Conference
Publication year: 2011

Brand Deletion, A Daunting Call: A Conceptual Model Explicating Why Some Firms Retain Their Unprofitable Brands

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Shah, Purvi
American Marketing Association Summer Marketing Educator’s Conference
Publication year: 2011
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