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Research Publications | Purvi Shah | Page 3

Research Publications

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Managing Customer Reactions to Brand Deletion: An Abstract

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Purvi Shah
2017 Academy of Marketing Science Conference

A Paler Shade of Green: Implications of Green Product Deletion on the Supply Chain

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the 2017 Northeast Decision Sciences Institute Annual Conference

Abstract
Product management activities by marketing, operations, and finance functions have typically
focused on the innovation, acquisition, growth, and management of product lines and products.
The same is true when considering product management for green products. The latter stages of
critical strategic decisions related to product deletion or discontinuation have received less
emphasis. In this conceptual paper the focus is on the green product deletion implications for
supply chain management, which some organizations may view as evolving from a deep green to
a paler shade of green in their product offerings. A proposed strategic framework pays particular
attention to implications for supply chain processes and operational competencies from the green
product deletion decision. In this situation, lessened organizational greenness needs to be
weighed against other organizational competencies. The strategic and inter-organizational
relationships associated with this decision help set the stage for future research on this critical,
yet neglected managerial and industrial marketing issue.

The Effect of Source, Medium, and Audience Characteristics in the Context of Vlogs

Publication: Conference Proceeding/Poster
Shah, Purvi and Eleanor T. Loiacono
American Marketing Association Winter Marketing Educator’s Conference

Role of Expiration Dates in Grocery Shopping Behavior: An Eye Tracking Perspective

Publication: Conference Proceeding/PosterResearch Interest: Product Disposal
Shah, Purvi, Minal Goyal, and Daiyang Hu
22nd Americas Conference on Information Systems

Emotions and Cognition in Experiential Learning: The Power of Business Simulations

Publication: Conference Proceeding/PosterResearch Interest: Marketing Education
Davis, D. F., Rinaldo, S. B., Cadotte, E. R., Derby, J. M., & Shah, P.
Academy of Marketing Science Annual Conference (AMS)

Why Firms Delete Brands? : Findings from a Qualitative Study

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Shah, Purvi
American Marketing Association Winter Marketing Educator’s Conference

Information Search in an Era of Connected Consumers

Publication: Conference Proceeding/Poster
Shah, Purvi and Eleanor T. Loiacono
Academy of Marketing Science Annual Conference
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