Kill it or Keep it?: The Weak Brand Retain-or-discard Decision in Brand Portfolio Management – Purvi Shah

Purvi Shah

Creating and Imparting Knowledge...

HOME
Research Portfolio
- Research Philosophy
- Research Publications
Teaching Portfolio
Service Portfolio
My Thoughts…

Copyright © Purvi Shah

Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management

External Link

Publication: Peer-reviewed Journal
Research Interest: Brand/Product Deletion

Shah, Purvi

Journal of Brand Management , 22(2), 154-172

Publication year: 2015