Content knowledge is the knowledge of the subject and its organizing structures. A range of evaluative and formative information provides evidence about my content knowledge.

  • Presented at discipline-based conferences
    • 2014 – Academy of Marketing Science Conference
    • 2014 – American Marketing Association Marketing and Public Policy Conference
    • 2015 – American Marketing Association Summer Educator’s Conference
    • 2016 – American Marketing Association Winter Educator’s Conference
    • 2017 – Academy of Marketing Science Conference
    • 2019 – American Marketing Association Winter Educator’s Conference
  • Attended content knowledge workshops
    • 2015 – Advanced School of Marketing Research Workshop by University of Georgia and American Marketing Association
    • IBM Watson 101 by Big Data University
    • Marketing Analytics by Coursera
    • Questionnaire Design for Social Surveys by Coursera and University of Michigan
    • Qualitative Research Methods by Coursera and University of Amsterdam
    • 2016 – MR Week by Qualtrics