Content knowledge is the knowledge of the subject and its organizing structures. A range of evaluative and formative information provides evidence about my content knowledge.

  • Education
  • Industry experience
  • Research portfolio
  • Instructional materials (BUS 4030 – Marketing Strategy)
    • Course modules
    • Sample video lecture
    • Sample class presentation
  • Instructional materials (MKT 562 – Marketing Research)
    • Course modules
    • Sample video lecture
    • Sample class presentation
  • Student evaluation of my content knowledge
  • Trends impacting marketing strategy
  • Trends influencing marketing research
  • Teaching innovations
  • Attended discipline-based conferences
    • 2014 – Academy of Marketing Science Conference
    • 2014 – American Marketing Association Marketing and Public Policy Conference
    • 2015 – American Marketing Association Summer Educator’s Conference
    • 2016 – American Marketing Association Winter Educator’s Conference
  • Attended content knowledge workshops
    • 2015 – Advanced School of Marketing Research Workshop by University of Georgia and American Marketing Association
    • IBM Watson 101 by Big Data University
    • Marketing Analytics by Coursera
    • Questionnaire Design for Social Surveys by Coursera and University of Michigan
    • Qualitative Research Methods by Coursera and University of Amsterdam
    • 2016 – MR Week by Qualtrics