Publication Types:

Why Firms Delete Brands? : Findings from a Qualitative Study

Brand/Product DeletionConference
Shah, Purvi
American Marketing Association Winter Marketing Educator’s Conference
Publication year: 2014

Information Search in an Era of Connected Consumers

Conference
Shah, Purvi and Eleanor T. Loiacono
Academy of Marketing Science Annual Conference
Publication year: 2014

Image-Blogs: Consumer Adoption and Usage

Conference
Loiacono, Eleanor T. and Purvi Shah
Human Computer Interaction International Conference
Publication year: 2014

How Fresh is my Food?: Findings from a Qualitative Inquiry

ConferenceProduct Disposal
Shah, Purvi and Adrienne Hall Phillips
American Marketing Association's Marketing and Public Policy Conference
Publication year: 2014

Measuring Academic Emotions in Experiential Learning Using Qualitative and Physiological Data

ConferenceMarketing Education
Davis, Donna F., Joseph M. Derby, Shannon B. Rinaldo, and Purvi Shah
Academy of Marketing Science Educator’s Conference
Publication year: 2011

Brand Deletion, A Daunting Call: A Conceptual Model Explicating Why Some Firms Retain Their Unprofitable Brands

Brand/Product DeletionConference
Shah, Purvi
American Marketing Association Summer Marketing Educator’s Conference
Publication year: 2011