SERVICE PORTFOLIO

• 2017 – Reviewer – American Marketing Association’s Winter Marketing Educators’ Conference
• 2017 – Reviewer – Academy of Marketing Science’s Annual Conference
• 2017 – Reviewer – Academy of Management’s Annual Conference
• 2017 – Reviewer – American Marketing Association’s Summer Marketing Educators’ Conference
• 2016 – Reviewer – American Marketing Association’s Winter Marketing Educators’ Conference
• 2015 – Reviewer – Society of Marketing Advances Conference, Doctoral Dissertation Competition.
• 2015 – Reviewer – American Marketing Association’s Summer Marketing Educators’ Conference
• 2014 – Reviewer – American Marketing Association’s Winter Marketing Educators’ Conference
• 2014 – Reviewer – Academy of Marketing Science’s Annual Conference
• 2014 – Reviewer – American Marketing Association’s Marketing & Public Policy Conference
• 2014 – Reviewer – 48th Hawaiian International Conference on System Sciences
• 2012 – Reviewer – Academy of Marketing Science’s Annual Conference
• 2011 – Reviewer – American Marketing Association’s Marketing & Public Policy Conference
• 2011 – Reviewer – Academy of Marketing Science’s Annual Conference
• 2010 – Reviewer – American Marketing Association’s Winter Marketing Educators’ Conference

Worcester Polytechnic Institute

• 2019-20: WPI Online Steering Committee
• 2018-19: Accepted Student Day – Presentation to accepted students and their parents
• 2017-18: WPI Academic Space Committee
• 2017-18: President’s IQP Awards Screening Committee
• 2015-17: WPI Online Steering Committee
• 2014-17: Judge at the WPI GRIE Poster Competition

Foisie Business School

• 2019-20: FBS Interdisciplinary Policy and Curriculum Committee
• 2018-19: Internship advisor for MS (Marketing and Innovation) students
• 2017-18: Classroom/peer observation for a professor colleague at FBS
• 2016-19: FBS Graduate Policy and Curriculum Committee
• 2016-19: Implemented AACSB AOL assessment in MKT 562
• 2014-19: Implemented AACSB AOL assessment in BUS 4030

UNDERGRADUATE PROJECTS

Interactive Qualifying Projects (IQPs):

WPI uses a project-based learning curriculum. The Interactive Qualifying Project (IQP) is required for every undergraduate student (in junior year) at WPI and is equivalent to three courses for students. Generally, the objective of an IQP is to solve a societal problem using technology.

 Worcester Community Project Center:

• IQP 1: Legere, A., Perullo, A., Toscano, A., and Waters, J. (Dec, 2016). Stormwater Management Educational Materials for Central Massachusetts Municipalities. Project Sponsor: Mass DEP. Co-advisor: Corey Dehner. E-project – 121416-112733. Nominated as finalist (Top 5 out of over 200 IQPs in 2017) for the President’s IQP Award. First Prize Winner (out of over 25 IQPs in 2017) for the Worcester Community Project Center’s Annual IQP Awards.
• IQP 2: Alfaro, C., Alonzo, D., Crocker, A., and Ortiz, M. (Dec, 2016). Telling the Unique Story of a Local Nonprofit. Project Sponsor: Habitat for Humanity. Co-advisor: Corey Dehner. E-project – 121416-154036.
• IQP 3: Gougian, R., Hanson, A., Seungjoon, L, and Peters, G. (Dec, 2016). Harvesting for Health: Optimizing Farm Operations for a Local Nonprofit. Project Sponsor: Community Harvest Project, Grafton, MA. Co-advisor: Corey Dehner. E-project – 121316-214223.
• IQP 4: Holt, L., Luga, F., Tafesse, R., and Yun, D. (Dec, 2016). Creating a self-guided historic tour for Princeton, Massachusetts. Project Sponsor: Princeton Historical Society and Princeton Arts Society. Co-advisor: Corey Dehner. E-project – 121316-204610.

On Campus:

• IQP 5: Garcia, L. and Middleton, M. (Apr, 2016). Internal Marketing Plan. Project Sponsor: Boy Scouts of America Mohegan Council. E-project-042816-141930.
• IQP 6: Crowley, C. and List, S. (Apr, 2016). External Marketing Plan for the Boy Scouts of America Mohegan Council. Project Sponsor: Boy Scouts of America Mohegan Council. E-project-042516-231234.
• IQP 7: Amevor, D., Chen, A., Corriveau, A., and Rahman, S. (Dec, 2014). Worcester Art Museum: Café Sustainability. Project Sponsor: Worcester Art Museum. Center: WCPC. Co-advisors: Chickery Kasouf and Ingrid Shockey. E-project-030514-061425.

Major Qualifying Projects (MQPs):

The Major Qualifying Project (MQP) is required for every undergraduate student (typically in senior year) at WPI and is equivalent to three courses for students. The project is done in the major field of study and serves as a capstone experience for demonstrating application of theoretical concepts, skills, methods, and knowledge of the major discipline.

• MQP 1: Doncaster, S., Lamb, J., and Murtagh, B. (Mar, 2017). Developing a Marketing Plan for the Christian Science Monitor. Project Sponsor: The Christian Science Monitor. Co-advisor: Karla Mendoza-Abarca. E-project-032117-091726.
• MQP 2: Dellaporta, C. and Pierce, C. (Dec, 2015). Marketing and Entrepreneurship. Project Sponsor: The Venture Forum. Co-advisor: Francis Hoy. E-project-012716-151018.

• MQP 3: Crawford, J. and Sullivan, O. (Mar, 2015). Worcester Art Museum: Audience Engagement Study. Project Sponsor: Worcester Art Museum. Co-advisor: Michael Elmes. E-project-032715-151905.

GRADUATE RESEARCH PROJECTS

Note:  ** denotes graduate student and * denotes doctoral student.

•  Chen, S.** (2017). Social Media Marketing Skills: A 360-degree evaluation by employers, employees, professors, and students. Finalist for WPI Graduate Research Innovation Exchange. Also presented at the American Marketing Association’s Summer Educators’ Conference.
• Ren, H.** (2017). Video Blogs: A Qualitative and Quantitative Inquiry of Recall and Willingness to Share. Finalist for WPI Graduate Research Innovation Exchange. Also presented at the Human-Computer Interaction International Conference.
• Zhu, Q.^* (2017). A Paler Shade of Green: Implications of Green Product Deletion on the Supply Chain. Presented at WPI Graduate Research Innovation Exchange. Also presented at the Northeast Decision Sciences Institute Conference.
• Liu, C.** (2016). The Role of Gender and Vlogs in Product Information Search. Finalist for WPI Graduate Research Innovation Exchange.
• Zhang, Z.**, Goyal, M.**, and Hu, D.** (2016). The Role of Expiration Dates in Grocery Shopping Behavior: An Eye Tracking Investigation. Presented at WPI Graduate Research Innovation Exchange. Also presented at the 22^nd Americas Conference on Information Systems.
• Chatterjee, J.** and Sequeira, S.** (2015). User Generated Content: Role of Video Blogs on Product Information Search. Presented at WPI Graduate Research Innovation Exchange.
• Sequeira, S.** and Chatterjee, J.** (2015). C2C Interactions: Influence of Blogs in the Context of Product Information Search. First Prize Winner for WPI Graduate Research Innovation Exchange.
• Gorhe, A.** (2014). Application of TAM in User Generated Content. Popular Choice Award Winner for WPI Graduate Research Innovation Exchange.

Ph.D. DISSERTATIONS

Product Deletion and Supply Chain Management

• Doctoral candidate: Qingyun Zhu, Ph.D., Operations Management
• Research Interest: Supply Chain Management and Marketing
• Methods: Qualitative (Grounded Theory) and Quantitative (Bayesian Statistics)
• My role: Dissertation committee member (as a product deletion subject and qualitative method specialist)
• Graduation: May, 2019
• Dissertation committee chair: Joseph Sarkis, Ph.D. (Professor)

Social Media and Brand Deletion

• Doctoral student: Fadi Almazyad, Ph.D., Information Technology
• Research Interest: Human Computer Interaction and Marketing
• Methods: Qualitative (Thematic Analysis) and Quantitative (Text Mining)
• My role: Dissertation committee member (as a brand deletion subject and qualitative method specialist)
• Expected graduation: May, 2021
• Dissertation committee chair: Eleanor T. Loiacono, Ph.D. (Professor)

• Member – Academy of Marketing Science
• Member – American Marketing Association