Purvi Shah
Creating and Imparting Knowledge...
Publications - Publication: Peer-reviewed Journal
Publication Types:
Addition by subtraction: Integrating product deletion with lean and sustainable supply chain management
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
International Journal of Production Economics, Volume 205, 201–214.
Publication year: 2018
Why do Firms delete Brands? : Insights from a Qualitative Study
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Journal of Marketing Management, 33(5-6).
Publication year: 2017
Unclarity confusion and expiration date labels in the United States: A consumer perspective
Publication: Peer-reviewed JournalResearch Interest: Product Disposal
Journal of Retailing and Consumer Services
Publication year: 2017
Culling the Brand Portfolio: Brand Deletion Outcomes and Success Factors
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Management Research Review, 40(4), 370-377.
Publication year: 2017
Brand Deletion
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Journal of Brand Strategy
Publication year: 2016
Kill it or keep it?: The weak brand retain-or-discard decision in brand portfolio management
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Journal of Brand Management , 22(2), 154-172
Publication year: 2015