Purvi Shah
Creating and Imparting Knowledge...
Publications - Publication: Conference Proceeding/Poster
Publication Types:
Brand Resurrection: The Role of Consumers' Psychological Reactance in Social Media Activism
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
2022 AMA Winter Academic Conference Proceedings
Publication year: 2022
Brand Deletion from the Consumer’s Perspective: Conceptualization and Scale Development
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the 2019 AMA Winter Educators' Conference
Publication year: 2019
What skills are important for a Digital and Social Media Marketing Professional? A comparison of employers’, professionals’, professors’, and students’ perspectives.
Publication: Conference Proceeding/PosterResearch Interest: Marketing Education
Proceedings of the 2017 AMA Summer Educator's Conference
Publication year: 2017
Video Blogs: A Qualitative and Quantitative Inquiry of Recall and Willingness to Share
Publication: Conference Proceeding/Poster
Proceedings of the 2017 International Conference on Social Computing and Social Media
Publication year: 2017
Product Deletion for a Lean and Green Supply Chain
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the 2017 AMA Summer Educator's Conference
Publication year: 2017
Product Deletion and the Supply Chain: A Greening Perspective
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the International Conference of the IEEE Technology and Engineering Management Society
Publication year: 2017
Product Deletion and Supply Chain Sustainability: A Relational View
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the 2017 Decision Sciences Institute Annual Conference
Publication year: 2017
Managing Customer Reactions to Brand Deletion: An Abstract
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
2017 Academy of Marketing Science Conference
Publication year: 2017
A Paler Shade of Green: Implications of Green Product Deletion on the Supply Chain
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the 2017 Northeast Decision Sciences Institute Annual Conference
Publication year: 2017
The Effect of Source, Medium, and Audience Characteristics in the Context of Vlogs
Publication: Conference Proceeding/Poster
American Marketing Association Winter Marketing Educator’s Conference
Publication year: 2016