Purvi Shah
Creating and Imparting Knowledge...
Research Publications
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Social Media Activism for Resurrecting Deleted Brands: The Role of Consumers’ Psychological Reactance
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
https://doi.org/10.1057/s41262-022-00307-4
Publication year: 2023
Brand Resurrection: The Role of Consumers' Psychological Reactance in Social Media Activism
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
2022 AMA Winter Academic Conference Proceedings
Publication year: 2022
A Bibliometric Review of Brand and Product Deletion Research: Setting a Research Agenda
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
IEEE Transactions on Engineering Management, Volume 70, Issue 2, Pages 554-575
Publication year: 2021
Summative and Formative Evaluation of Marketing Teaching Portfolios: A Pedagogical Competence-Based Rubric
Publication: Peer-reviewed JournalResearch Interest: Marketing Education
Marketing Education Review, Volume 30, Issue 4, 208-224
Publication year: 2020
Managing Customer Reactions to Brand Deletion in B2B and B2C Contexts
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Journal of Retailing and Consumer Services, Volume 57,
Publication year: 2020
A Paler Shade of Green: Implications of Green Product Deletion on Supply Chains
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
International Journal of Production Research, Volume 58, Issue 15, 4567-4588.
Publication year: 2020
Product Deletion in the Information Technology Industry
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
IEEE Engineering Management Review, Volume 47, Issue 4, 55-59.
Publication year: 2019
Developing and Demonstrating Effective Pedagogy in Marketing Education: Pedagogical Competence as an Organizing Framework for Teaching Portfolios
Publication: Peer-reviewed JournalResearch Interest: Marketing Education
Marketing Education Review, DOI: 10.1080/10528008.2019.1657775
Publication year: 2019
Brand Deletion from the Consumer’s Perspective: Conceptualization and Scale Development
Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Proceedings of the 2019 AMA Winter Educators' Conference
Publication year: 2019
Product deletion and its impact on supply chain environmental sustainability
Publication: Peer-reviewed JournalResearch Interest: Brand/Product Deletion
Resources, Conservation & Recycling, 132, 1–2.
Publication year: 2018