Research Publications

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Managing Customer Reactions to Brand Deletion: An Abstract

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Purvi Shah
2017 Academy of Marketing Science Conference
Publication year: 2017

A Paler Shade of Green: Implications of Green Product Deletion on the Supply Chain

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Qingyun Zhu, Purvi Shah, Joseph Sarkis
Proceedings of the 2017 Northeast Decision Sciences Institute Annual Conference
Publication year: 2017

The Effect of Source, Medium, and Audience Characteristics in the Context of Vlogs

Publication: Conference Proceeding/Poster
Shah, Purvi and Eleanor T. Loiacono
American Marketing Association Winter Marketing Educator’s Conference
Publication year: 2016

Role of Expiration Dates in Grocery Shopping Behavior: An Eye Tracking Perspective

Publication: Conference Proceeding/PosterResearch Interest: Product Disposal
Shah, Purvi, Minal Goyal, and Daiyang Hu
22nd Americas Conference on Information Systems
Publication year: 2016

Emotions and Cognition in Experiential Learning: The Power of Business Simulations

Publication: Conference Proceeding/PosterResearch Interest: Marketing Education
Davis, D. F., Rinaldo, S. B., Cadotte, E. R., Derby, J. M., & Shah, P.
Academy of Marketing Science Annual Conference (AMS)
Publication year: 2015

Why Firms Delete Brands? : Findings from a Qualitative Study

Publication: Conference Proceeding/PosterResearch Interest: Brand/Product Deletion
Shah, Purvi
American Marketing Association Winter Marketing Educator’s Conference
Publication year: 2014

Information Search in an Era of Connected Consumers

Publication: Conference Proceeding/Poster
Shah, Purvi and Eleanor T. Loiacono
Academy of Marketing Science Annual Conference
Publication year: 2014
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